Product Marketing Manager - Generative AI
12+ Months W2 Contract
San Francisco, CA OR NYC, NY (Hybrid onsite)

Benefits You’ll Love:

• NextDeavor offers health, vision and dental benefits for contract employees.

• You’ll be eligible to receive Paid Sick Leave (Amount varies per state)

• Own the opportunity to get your foot in the door at a well-established corporation, with the likelihood of extension or conversion to full time employment (NextDeavor’s conversion rate is approximately 70%!)

Here's why this role is for you:

Do you dream about how AI/ML will change the world? In this role, you’ll have the chance to be part of the team creating this new future and powering the next decades of creativity through advancement in Generative AI. Firefly is Adobe’s newest category spanning across: New products (web and mobile application, new modules like Firefly Boards), New family of responsibly built & commercially safe generative AI models (Video, Image, Audio, Vector) and new features in Adobe’s flagship apps (Gen Fill, Gen Extend, Gen Expand). It offers new ways to ideate, create, and scale content for individuals, teams and enterprises. It’s a natural, exponential extension of the technology that Adobe has created over the past 40 years.

We are looking for a product marketer with passion and expertise in driving awareness and engagement around Generative AI models and products through creative online and offline activations. The ideal candidate thrives in ambiguity and matrixed organizations, influencing product and engineering teams, rigorously developing strategic points of views and programs on Firefly’s value proposition, messaging and offerings to drive positive sentiment and consideration.

Here’s how you’ll make an impact on the team:

• Strategy: Contribute to Adobe Firefly thought leadership strategy to continue driving awareness of Firefly’s leadership in the creative Generative AI space

• Strategic execution: Execute on the thought leadership strategy, by producing a series of online and offline activations including educational content, blogs, white papers, case studies, third party events, community activations, and other high impact content. Comfortable demoing Generative AI products at third party events.

• Content marketing: In partnership with Communications, Social Media, Brand Partnership and Events teams and others, develop content formats and distribution tactics for thought leadership initiatives to increase awareness and consideration of Firefly models, products, features and services.

• Research insights and claims: Gather research and customer insights to influence current and future capabilities. Keep up to date overall Firefly narrative

• Advocacy: Serve as the internal and external evangelist for Firefly, creating powerful messages and showcasing the benefits and capabilities of Generative AI at Adobe. Engage with industry innovators to establish Adobe’s leadership in the Generative AI space and stay abreast of constantly evolving trend

• Go To Market: Engage in the development and execution of go-to-market (GTM) strategies for Adobe Firefly

Here’s what you’ll need to be successful in this role:

• 5+ years of experience in product marketing, product management, consulting, creative/advertisement agency or an equivalent, with a strong background in software, especially AI

• Exceptional communication skills, capable of conveying complex ideas effectively to diverse audiences

• Analytical and strategic problem solver, adept at using data to inform decisions.

• Proven ability to collaborate in a dynamic, matrixed environment

• Passionate for emerging technologies and knowledgeable about the Generative AI landscape.

• Bachelor's degree in Marketing, Economics, Business, Technology, or a related field.

Pay Range:

$80.00 - $84.50/hour

Ready to make your mark? Apply now for the opportunity to shape the future at Adobe as a Sr. Product Marketing Manager!