Marketing Campaign Manager

Location: Remote (U.S.)

About B2Gnow

B2Gnow is a fast-growing govTech SaaS company that empowers government agencies and large organizations to create more transparent, efficient, and equitable procurement ecosystems. Our platform supports some of the most complex public sector organizations in North America. We are mission-driven, people-focused, and committed to building technology that drives accountability and impact. If you’re excited by the opportunity to shape how government agencies operate at scale, you’ll love building with us.

We’re searching for a highly skilled, data-driven, and hands-on Marketing Campaign Manager to lead the planning, execution, and optimization of integrated lead generation programs. In this role, you’ll build campaigns that reach some of the most complex and well-known public sector organizations in North America.

If you’re equal parts strategist and doer, thrive in a fast-paced environment, and love building sophisticated marketing engines that generate measurable growth, this is the role for you.

What You’ll Do

Campaign Strategy & Planning

• Develop and execute integrated marketing campaigns aligned with business goals, target personas, and acquisition objectives.
• Translate go-to-market strategies into actionable campaign plans in partnership with product marketing, business development, sales, and demand generation.
• Manage the full campaign lifecycle, from intelligence gathering and strategy formulation to execution, optimization, and post-campaign analysis.

Campaign Execution & Management

• Own multi-channel lead generation programs across email, paid media, digital advertising, content syndication, and more.
• Use marketing automation and CRM platforms (e.g., HubSpot, Salesforce) to build segmented lists, create campaign assets, streamline workflows, and manage end-to-end execution.
• Maintain campaign calendars, timelines, and deliverables to ensure flawless execution across all programs.

Performance & Optimization

• Track and analyze campaign results, including SQLs, opportunity creation, conversion rates, pipeline contribution, and ROI.
• Optimize in-flight programs to enhance performance and accelerate customer acquisition.
• Share insights and recommendations with stakeholders, using data to shape future strategies.
• Continuously test and refine tactics to drive efficiency and effectiveness.

Collaboration & Enablement

• Partner closely with sales to ensure alignment on audiences, messaging, and lead follow-up.
• Develop and present clear, compelling campaign playbooks and overviews that communicate objectives, timelines, and expected outcomes.
• Provide visibility into marketing programs, ensuring stakeholders remain informed and engaged.

Who You Are

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 5+ years of marketing experience, with a strong background in campaign management or demand/lead generation—ideally within GovTech or B2B SaaS.
• Proven ability to design, execute, and scale integrated, multi-channel campaigns that drive customer acquisition and pipeline growth.
• Strong understanding of the B2G/B2B buyer journey, funnel stages, and SaaS sales cycles.
• Hands-on experience with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM platforms (e.g., Salesforce).
• Data-driven mindset with the ability to interpret metrics and convert insights into action.
• Exceptional project management, organizational, and communication skills.
• Thrives in fast-paced, high-growth environments and enjoys collaborating with cross-functional teams.

• We offer a competitive salary complemented by a variable commission plan designed to reward performance.
• Comprehensive Coverage from Day One: Medical, dental, and vision insurance start your first day.
• Choice and Flexibility: Choose from 11 nationwide UnitedHealthcare plans. One plan is 100% employer-paid for employee-only coverage.
• Affordable Dental & Vision: Low-cost options for employees.
• 401(k) Retirement Savings: 100% employer match up to 4% of your pre-tax salary contributions, with immediate vesting after three months.
• Income Protection: Employer-paid short- and long-term disability coverage.
• Generous Time Off: 20 days of PTO, 14 paid holidays, and Summer Fridays to support work-life balance and time to recharge.

B2Gnow is an equal opportunity employer committed to building a diverse, inclusive, and equitable workplace. We believe that varied backgrounds, perspectives, and experiences strengthen our team and lead to better outcomes for the communities we serve. We welcome applicants of all races, ethnicities, genders, ages, religions, sexual orientations, abilities, and veteran statuses.

If you’re a hands-on, data-driven campaign builder eager to make a measurable impact on pipeline and customer acquisition, we’d be excited to meet you.