Careers
Assistant Director, Marketing & Communications - URJ Camp Harlam
- Job Title
- Assistant Director, Marketing & Communications - URJ Camp Harlam
- Work From Home
- Yes
- Description
-
Assistant Director, Marketing & Communications - URJ Camp Harlam
Location: Hybrid (Virtual and onsite at URJ Camp Harlam in Kunkletown, PA)
Organization: Union for Reform Judaism (URJ)
Employment Type: Full Time, Benefits Eligible, Exempt, MNGT
Department: Camps & Immersives
Reporting to: Associate Camp Director
Start Date: ASAP
Salary Range: $52,000 - $60,000 plus competitive benefits package
The Role
The Union for Reform Judaism’s Camp Harlam is seeking an Assistant Director of Marketing & Communications to lead creative storytelling, marketing campaigns, and strategic communications that highlight the impact of our programs. This role blends creativity, strategy, and community engagement while partnering with a fun, mission-driven team dedicated to expanding Camp Harlam’s reach and influence.
About Camp Harlam
Camp Harlam offers magical summers and year-round experiences where young people from all backgrounds—including Campers of Color, LGBTQ+ campers, campers with disabilities, and others from underrepresented communities—can grow, connect, and thrive. We are committed to creating inclusive, transformative experiences where every camper and staff member feels valued, supported, and inspired.What You Will Do
Lead & Inspire Camp Life
-
Shape an inclusive, safe, and welcoming environment where campers and staff can flourish.
-
Design and execute summer and year-round programs that reflect URJ values.
-
Drive initiatives that enhance camp operations and elevate participant experiences.
-
Partner with the professional camp team and the URJ Camping System’s national cohort to advance program innovation and professional development.
Lead Marketing & Communications
-
Develop and oversee marketing strategies and campaigns that that engage current and future stakeholders, including participants and supporters of our summer, year-round and fund development efforts.
-
Share and amplify Camp Harlam’s story through integrated channels, including social media, newsletters, emails, websites, videos, and graphics.
-
Design and implement social media strategy, overseeing content creation and platform engagement across Instagram, Facebook, LinkedIn, TikTok, and other channels.
-
Maintain and optimize camp and retreat websites to reflect current programming, key initiatives, and organizational messaging.
-
Ensure the effectiveness of communications and outreach by managing email and CRM systems (Salesforce and Marketing Cloud) and maintaining accurate, actionable data.
-
Provide excellent customer service for all camper families, supporting enrollment, camper and staff onboarding, and ongoing communication, while ensuring a welcoming and inclusive experience.
-
Leverage data and insights to optimize messaging, brand positioning, and outreach effectiveness.
-
Collaborate with Camp and URJ leadership to align communications with organizational priorities and advance fundraising, engagement, and programmatic goals.
BUILD COMMUNITY & DEVELOP STAFF
-
Foster a thriving camp community by supporting camper and staff recruitment, retention, and engagement initiatives.
-
Serve as a relationship manager for regional congregations to promote summer and year round experiences.
-
Mentor and supervise summer communication team to execute marketing and communication strategies and campaigns.
-
Design and support staff training programs, including pre-camp orientation and staff performance.
Who You Are
You are a strategic and creative leader who believes in the transformative power of camp. You excel at storytelling, marketing, and building community, and you bring energy, collaboration, and adaptability to every challenge. You enjoy mentoring staff, supporting families, and advancing initiatives that make camp experiences inclusive, meaningful, and fun.
Keys to Success (the must-haves)
-
Marketing & Communications: You plan and execute campaigns for multiple audiences and tell compelling stories across channels. You use data to guide decisions and align messaging with organizational priorities.
-
Digital & Technical Proficiency: You lead social media strategy, manage CRM and email systems, and optimize websites to engage audiences.
-
Program & Community Leadership: You design inclusive programs, manage relationships with families, campers, staff, donors, and congregations, and foster a safe, welcoming environment.
-
Interpersonal & Communication Skills: You communicate clearly, collaborate effectively, and translate strategy into actionable campaigns and initiatives.
-
Creativity & Innovation: You bring fresh ideas to enhance engagement, strengthen operations, and improve outreach efforts and participant experiences.
-
Adaptability & Initiative: You thrive in a fast-paced, seasonal environment and manage multiple priorities while maintaining high standards.
-
Mission Alignment: You lead with values and are inspired by URJ’s vision, mission and commitment to inclusion, belonging, and Jewish life.
Qualifications
-
Bachelor’s degree or equivalent experience in Marketing, Communications, or a related area.
-
Proficiency and familiarity with common marketing communications tools (e.g. Canva, Word Press, etc.).
-
Experience working in residential summer camps or immersive environments is strongly preferred.
-
Weekend travel for staff and camper recruitment, and occasional travel to camp and URJ meetings, professional development, or staff programs.
-
Live in residence at camp during summer season.
-
Ability to lift and carry up to 15 pounds, with or without reasonable accommodation.
About Us
Every team member at the Union for Reform Judaism (URJ) plays an essential role in our mission to create a whole, just, and compassionate world. Our team is creative, thoughtful, and innovative. Each member of the team is empowered to make meaningful contributions to achieving our shared goals. Our diverse team is made up of individuals with different skills and backgrounds and every team member is willing to take risks as well as take action to develop and create big ideas for the future of the Reform Movement. While this position focuses on a particular area of work, every team member is a vital part of our overall success.
The Union for Reform Judaism (URJ) provides vision and voice to build strong communities that, together, transform the way people connect to Judaism and change the world. We acknowledge that due to racism, ableism, homophobia, and other forms of oppression, that our communities are not whole until everyone experiences a sense of belonging within the Jewish community. As the largest Jewish movement in North America, we stand for a Judaism that is inclusive and reflective of a wide range of identities and accept the responsibility of dismantling oppression both inside and outside of our communities. Through camping, youth experiences, programs, information sharing, and networking opportunities, our over 850 congregations and 14 residential camps create opportunities for our communities to enhance their capacity to build and expand community, engage in meaningful and authentic Jewish life, deepen Jewish learning, energize worship, pursue social justice and develop inspired leadership. Together, our employees and stakeholders, are creating Reform Judaism of today.
Application Process
Apply online and include a one-page cover letter along with your resume, outlining your skills and experience and how you meet the essential functions and qualifications of the position. We look forward to hearing from you!
The URJ strives to be a welcoming and inclusive environment that acknowledges diversity as a critical strength. We promote strenuous policies and practices of equal opportunity and diversity, equity, and inclusion. It is our objective to recruit, hire, and retain the most qualified individuals including those of any race, color, religion, gender, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations. The URJ encourages applications from women, people of color, persons with disabilities, individuals who identify as LGBTQIA+, and other often underrepresented groups.
-
