Digital Asset Coordinator
Role Summary
We are seeking an experienced Digital Asset Coordinator with 5+ years of professional experience to join our Marketing Creative Services team. In this role, you will manage, organize, update, edit, and archive all digital assets and files while developing and supporting our digital asset management systems. You will participate in DAM modernization and migration efforts, provide system support to users, ensure metadata and governance standards are followed across the organization, and maintain accurate tracking of asset usage and licensing. This position requires considerable judgment, initiative, and collaboration across teams.
Core Responsibilities
- Conduct daily management of Digital Asset Management Systems (DAMs), including AEM and related asset platforms
- Maximize discovery of digital assets by enhancing product and lifestyle images with metadata that follows established guidelines and aligns with business objectives
- Manage the lifecycle of image assets after creation, including selection, ingestion, governance, and ongoing maintenance within the AEM digital asset management system (DAM)
- Support DAM evolution and migration initiatives (e.g., DAM to EDAM) by assisting with asset preparation, metadata alignment, ingestion standards, validation of migrated assets, and workflow readiness
- Serve as subject matter expert for the digital asset management system (DAMs); maintain accurate system procedures and policies; contribute to process improvements, testing, documentation, training, and user support
- Identify and communicate opportunities for improvement to aid in the overall enrichment and consistency of the metadata lifecycle
- Coordinate and maintain organization of all assets and files for the Marketing Creative Services team, including Internally Generated Photography and Video, Campaign Photography, Stock Photography, Logos, Design Assets, Video B-roll, and other Special Projects
- Act as point of contact for asset requests and handoff from internal team members in marketing, content strategists, and back-end developers, as well as outside vendors and partners
- Partner with cross-functional teams to support DAM-related initiatives, including platform updates, workflow refinements, and migration readiness activities
- Research streamlining opportunities to improve search and discovery within DAM platforms
- Create, develop, grow, and maintain a naming convention framework that allows files to be located quickly and consistently
- Ensure and manage the workflow of proper naming, labeling, organizing, and governance of content across all channels
- Research and help implement new technologies, tools, or enhancements that streamline asset platforms, DAM processes, and migration-related workflows
Required Qualifications
- 5+ years of experience in a digital asset coordinator or similar role
- Working knowledge of creative file formats and file size optimization (JPG, GIF, PNG, SVG, EPS, vector, and flattened images)
- Experience overseeing digital catalogs or asset libraries (DAMs), including asset lifecycle management and metadata governance
- Experience using online content management systems, including Adobe Experience Manager (AEM)
- Experience supporting or participating in DAM migration efforts (e.g., DAM to EDAM), including asset preparation, metadata alignment, ingestion validation, or system transition support
- Experience working and communicating with all levels of employees, management, stakeholders, and vendors; ability to build relationships through rapport, trust, diplomacy, and tact
- Demonstrated ability to work independently and manage multiple priorities effectively
- Working knowledge of our client's functions, philosophy, operations, systems, and organizational objectives
- Effective skill in image editing software and techniques, including color correction, photo retouching, and Adobe Creative Cloud solutions
- Advanced organizational, research, analytical, and problem-solving skills
- Advanced interpersonal, verbal, and written communication skills
- Effective word processing, spreadsheet, database, and presentation software skills
- Bachelor's degree in Marketing, Communications, Graphic Design, Information or Computer Science, or an equivalent combination of education, training, or experience
Nice-to-Have Skills
- Additional experience with enterprise DAM or EDAM platforms
- Familiarity with metadata standards and taxonomies
- Experience with digital asset workflow automation
- Knowledge of digital rights management and licensing compliance
About This Opportunity
This is a key position within our Marketing Creative Services team, offering the opportunity to shape how digital assets are managed and discovered across our organization. You will work on strategic initiatives that modernize our asset management infrastructure while supporting the day-to-day needs of creative and marketing teams. Your expertise will be instrumental in ensuring our digital assets remain organized, accessible, and compliant with governance standards.
Ready to Apply?
If you meet the qualifications and are excited about this opportunity, we encourage you to submit your application. Please include your resume and a brief cover letter highlighting your relevant experience with digital asset management systems.
CC Pace is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other protected characteristic under federal, state, or local laws.
CC Pace are committed to employing only candidates who are legally authorized to work in the United States. For us to comply with the Immigration Reform and Control Act of 1986, all new employees, as a condition of employment, must complete the Employment Eligibility Verification Form I-9 and provide documentation that establishes identity and authorization to work. E-Verify will be used for employment verification as part of your onboarding process.
CC Pace values integrity throughout our hiring process. As part of our standard verification procedures, candidates will be asked to provide documentation confirming employment history, education, and work authorization.
