Avocados From Mexico is actively looking for an experienced public relations manager that is well-versed in leveraging media coverage and storytelling as a marketing tool to help lead our company’s corporate and brand communications efforts. This individual will be responsible for leading project management for PR communications initiatives ranging from in-culture consumer activations to corporate sustainability and executive visibility; as well as messaging development, collaboration with cross-department teams, agency management, trend pitching, and communications planning. This role reports to the Senior Director of Corporate Communications and PR; and works closely with the internal teams (brand and digital marketing, shopper and trade, and foodservice); and acts as the primary point of contact for the PR agency.

§  Develop and implement overarching PR strategy for the company and serve as the primary point of contact for both internal and external partners.

§  Develop public relations strategies and manage the execution of brand, corporate and crisis communications from beginning to end.

§  Develop and implement publicity strategies for company events and announcements.

§  Lead project management for execution of plans, including overseeing budgets and timelines

§  Ongoing story mining to secure timely media opportunities in partnership with PR agency

§  Provide counsel to leadership for interviews and speaking engagements

§  Compose accurate, well-written press and communication materials for company announcements

§  Compile, monitor and analyze PR performance and provide detailed reporting demonstrating progress toward goals

§  Serve as communications subject matter expert for cross-functional campaigns, coordinating between different departments within the organization

§  Manage brand and executive LinkedIn strategy, in partnership with agency and internal stakeholders

§  Provide counsel on new media formats including influencer and editorial integration

§  Support celebrity talent vetting and integration

§  Manage PR-led partnerships, ensuring message pull through and omnichannel integration when applicable

§  History of collaboration with cross-functional teams and agency partners with the ability to transform complex concepts into accessible consumer messages

§  Proactive team player with a demonstrated ability to develop and cultivate relationships, support cross-functional objectives and balance/blend various needs and views into an effective PR strategy/plan

§  Results-driven strategic thinker with a strong media relations and crisis communications background

§  Experience managing complex, integrated consumer PR campaigns

§  Experience managing multiple agencies

§  Able to quickly compose and edit a variety of creative and business-oriented texts that meet company standards on deadline

§  A modern communicator with interest and experience in leveraging integrated campaigns.

§  Creative thinker that can develop ideas that will generate traditional earned media coverage. 

§  Assertive self-starter who can work independently, able to effectively handle multiple tasks/projects

simultaneously and problem-solve on the fly

§  Consistent “can-do” attitude with the ability to adapt and deliver under pressure

§  Expertise in influencer marketing and social media a plus

§  Excellent presenter with strong interpersonal, written, and verbal communications skills

§  Well-organized with superior attention to detail

§  Bachelor's Degree required and in related field preferred (Communications/PR, Marketing, Journalism, etc.).

§  7+ years of experience in public relations, corporate communications, or consumer brand marketing

§  PR agency exposure and management from the client side

§  Strong project management, budget management, time management and organization skills with the ability to

meet deadlines

§  In-depth knowledge of industry best practices

§  Passion for executing with excellence, attention to detail, and ability to work in a fast-paced environment

§  Track record of producing press releases and other communications materials and creating marketing and

content strategies with successful implementation

§  Bilingual (English/Spanish) REQUIRED

§  Potential travel estimated at 20%